JIMMIE CHENARCHIVE ABOUT

ABA
AMERICAN BUS ASSOCIATION




The American Bus Association (ABA) is a national trade association representing the bus and group travel industry. Ahead of its centennial celebration, ABA embarked on a rebranding effort to clarify its brand and create a more cohesive identity for its diverse community.

During the initial design phase, I developed a visual direction exploring how ABA could express connection, movement, and the industry's energy through a unified visual system. The direction brought together typography, color, graphic elements, and imagery to create a contemporary identity designed to carry the Association into its next century.BRAND
MOTION
VISUAL IDENTITY

Pilot Agency
Jimmie Chen