PATH
PATHWAY FOR
AI TRAINING AND HIRING
As part of the initiative’s initial design phase, I developed one of several visual directions exploring how PATH could translate its mission into a distinct visual identity. Building from the concept of a career path, I developed a visual system that explored movement, progression, and discovery through bold typography, color, iconography, and photographic treatments. The direction translated the idea of a path into a flexible graphic language designed to connect the journey from education to opportunity.
ART DIRECTION
VISUAL IDENTITY
DIGITAL DESIGN
Jimmie Chen
A boldness that inspires all audiences
Recognizing a misalignment between fast-moving technology and slow-to-evolve career pathways, MIT RAISE envisioned creating and scaling a new workforce-development model focused on increasing professional access to a future shaped by AI. This vision would require catalyzing a movement and building a collaborative network of corporate, civic, philanthropic, and academic institutions.
MIT partnered with Other Tomorrows to clarify the initiative’s vision, name the initiative, and craft a sharp visual identity that channeled the energy behind the program while speaking to the diverse network of collaborators.
A name that balances clarity and aspiration Without anything in the market comparable to this initiative, it needed a name that clearly and immediately communicated what it was, while still capturing the energy and spirit behind the movement
A bold point of view speaks to everyone
The initiative needed a brand that could speak to a wide range of partners—non-profits, universities, government agencies, and corporations. Our strategy was to lead with the initiative's bold vision, giving a diverse group of collaborators something worth rallying around.
A brand that reflects each unique path We developed a name, visual identity, and landing page to launch the initiative. The name (PATH) does double duty—immediately signaling the initiative's mission while evoking the spirit of discovery this new frontier demands.
Bold colors and type cut through the noise and inject urgency into the conversation. The metaphor of a career path runs through the iconography, graphic elements, and photo treatments, echoing the journey of education and career that sits at the heart of the work.
PATH.MIT.EDU