JIMMIE.JIMMIE.JIMMIE.
Tsinghua University School of Vehicle and Mobility:
Student Festival Event poster and Html5 Design
Client:
Tsinghua University School of Vehicle and Mobility. The School of Vehicle and Mobility is a cradle for China to cultivate high-level and high-quality automotive engineering science, technology and management talents and a  key base for 
China to conduct scientific research and technological development in vehicle-related fields.

My Role:
Centered around an automobile theme Integrated the college's existing mascot
Incorporated design elements that evoked fantasies of future technology
Translated effectively across both print (poster) and digital (HTML5) mediums.

Design Process :
  • Research and Conceptualization
Conducted extensive research on current trends in automobile-themed event posters and futuristic design styles.
Explored various style directions to create an emotionally resonant concept
Presented multiple proposals to the client, explaining the rationale behind each approach

  • Style Selection
After client consultation, we settled on a futuristic illustration style inspired by the groundbreaking visual aesthetics of "Spider-Man: Into the Spider-Verse" 
This choice allowed us to blend traditional automotive imagery with cutting-edge visual techniques; Create a unique and memorable visual identity for the event.

  • Design Development
Created five distinct poster design options, each showcasing different aspects of the chosen futuristic style. Incorporated storytelling elements through strategic use of illustrations, enhancing engagement and emotional connection 

  • Iteration and Refinement
Collaborated closely with the client to refine the details of poster elements and long-form illustrations. Employed diverse methods of expression within the illustration design, maintaining a cohesive style while introducing visual variety 

Outcome:
The final designs successfully achieved a sophisticated and forward-thinking aesthetic that effectively communicated the innovative spirit of Tsinghua University's Automobile College. The posters and HTML5 design struck a perfect balance between honoring the college's prestigious reputation and projecting a vision of the automotive future.

This project exemplifies my ability to:
  • Navigate complex design challenges in both print and digital mediums
  • Blend cultural elements with contemporary design principles
  • Deliver a cohesive visual narrative across multiple formats
  • Adapt cutting-edge animation techniques to create engaging promotional materials
  • The resulting designs not only met but exceeded client expectations, showcasing my skills in illustration, storytelling through design, and creating visually striking promotional materials for academic events.