OKO

ŌKO is a nonprofit organization dedicated to supporting sign language users and fostering greater understanding across sign language communities. Unlike spoken languages, sign language relies on visual expression through hand gestures, body movement, and facial expressions, making cross-cultural communication difficult with traditional translation tools.

Through conversations with sign language users, I identified two key challenges: limited resources for cross-cultural communication while traveling and a lack of accessible, engaging learning tools.
In response, I developed a dynamic visual system inspired by the natural movement of sign language, combining motion graphics with a vivid, color-blind-friendly palette to create a more intuitive and engaging way to learn and connect.

BRAND
VISUAL IDENTITY
ART DIRECTION
MOTION GRAPHIC

2022
Jimmie Chen

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